Saturday, June 7, 2008

Strategy and Performance: Achieving Competitive Advantage in the Global Marketplace

By Abby Ghobadian, Nicholas O'Regan, David Gallear, Howard Viney
Publisher: Palgrave Macmillan
Number Of Pages: 256
Publication Date: 2004-04-03
ISBN-10 / ASIN: 1403916187
ISBN-13 / EAN: 9781403916181
Binding: Hardcover

Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.

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